We are great supporters of buying local. The produce and fruits we find at the local fruit markets are so sweet, so delicious and so fresh, why would we buy from large grocery stores? Tulum fruit stands are worthy of special mention as they do have tropical fruits that can not be found in Playa del Carmen, or other local village stores. Tulum is a fruit hub where fruits come in from the east (Yucatan) and the south. Step into a roadside fruit stand in Tulum and buy some of their local produce and tropical fruits. These markets are different than markets up north but they are a cultural experience in and of themselves.
Check out Tulum as a destination in the Riviera Maya and see if this location is best for your beach vaction.